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PRIVACY POLICY

Effective Date 01/06/2024

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This Privacy Policy explains how StrongBó AgriTech Canada Limited (“StrongBó,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you use our software, mobile applications, web applications, and connected livestock‑monitoring devices (collectively, the “Services”). By accessing or using our Services, you agree to the practices described in this Privacy Policy.

 

1. Information We Collect

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1.1 Personal Information You Provide

We collect personal information that you voluntarily provide when you create an account, communicate with us, request support, or interact with our Services. This may include:

  • Name

  • Email address

  • Phone number

  • Company or farm information

  • Account credentials

  • Any other information you choose to provide

1.2 Information Collected Automatically

When you use our Services, we automatically collect certain technical and usage information, including:

  • IP address

  • Device type and operating system

  • Browser information

  • Log files and usage analytics

  • Cookies and similar technologies

  • Interaction data related to app features and functionality

1.3 Operational Data from StrongBó Devices

Our livestock‑monitoring equipment collects operational data such as:

  • RFID tag identification numbers

  • Animal weight readings

  • Time‑stamped measurement data

  • GPS coordinates of the device

 

This operational data relates to livestock and equipment performance. It is not considered personal information unless it can be linked to an identifiable individual.

 

2. How We Use Your Information

We use personal and operational information for the following purposes:

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2.1 Providing and Improving the Services

To operate, maintain, and enhance our platform, deliver accurate livestock insights, troubleshoot issues, and personalize user experience.

2.2 Communication

To contact you about your account, provide service updates, send notifications, respond to inquiries, and share relevant product information or promotional content.

2.3 Distributor and Partner Support

We may share limited personal information with authorized distributors or partners who assist in delivering our Services. Our primary distributor, Gallagher Animal Management, provides Tier 1 technical support. Gallagher may access information only as needed for service delivery and must maintain confidentiality. (Their privacy statement is available here: Privacy Statement (gallagher.com))

2.4 Business Operations

To support internal operations, analytics, product development, and service optimization.

2.5 Legal and Compliance

To comply with applicable laws, regulations, legal processes, or enforce our terms.

2.6 Business Transactions

In the event of a merger, acquisition, restructuring, or sale of assets, information may be transferred as part of the transaction.

 

3. Legal Basis for Processing

We process personal information based on:

  • Legitimate business interests

  • Contractual necessity

  • User consent

  • Compliance with legal obligations

 

4. Data Retention and Storage

We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Data is stored on secure, encrypted servers managed by trusted third‑party providers. Your information may be transferred to and processed in countries outside your jurisdiction. By using our Services, you consent to these transfers. We implement appropriate safeguards to protect your data during international transfers. You may request deletion of your personal information at any time, subject to legal or operational requirements.

 

5. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

  • Access: Request copies of your personal data.

  • Rectification: Request correction of inaccurate or incomplete data.

  • Erasure: Request deletion of your personal data under certain conditions.

  • Restriction: Request limits on how your data is processed.

  • Objection: Object to certain types of processing.

  • Data Portability: Request transfer of your data to another organization or directly to you.

 

To exercise these rights, contact us at info@strongbo.ie. We may require identity verification before processing your request.

 

6. Children’s Privacy

Our Services are not intended for children under 16. We do not knowingly collect personal information from minors.

 

7. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Updated versions will be posted on this page with a revised effective date. Material changes may be communicated through the app, website, or email.

 

8. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy, please contact us at: Email: info@strongbo.ie Company: StrongBó AgriTech Canada Limited

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