Who We Are
We are a team of engineers, farmers, and problem‑solvers committed to giving beef producers the clarity they’ve never had before. We build rugged, intelligent tools that protect animal welfare, strengthen decisions, and move the industry forward.
Vision
To create a world where every farmer has access to intelligent, reliable technology that strengthens their work, protects their time, and empowers the next generation of agriculture.
Mission
Our mission is to empower beef producers with technology that protects their animals, strengthens their decisions, and honours the work that feeds the world.
OUR VALUES
1
Innovation That Serves Purpose
We design technology that simplifies information so producers can act with clarity, not guesswork.
2
Built for the Real World
Auto Weigher is shaped by the realities of the yard — weather, mud, and livestock included.
3
Built on Respect for Cattlemen
Everything we create starts with listening to the people who raise and care for cattle.
NUESTRA HISTORIA
Micheál McInerney
Dirección Técnica
Ivan Wahlrab
Desarrollo de software
Marty Metzger
Desarrollo empresarial
THE STRONGBÓ WAY
"We believe performance and welfare go hand in hand. Our technology is designed to reduce stress, detect illness early, and support healthier, stronger animals — because good data protects more than profits."